A family-owned business since 1950 and Official Rolex Retailer, Fourtané invites you to experience an intimate knowledge of Rolex, unsurpassed customer service and the ability to infuse personal passion into exceptional moments where a Rolex watch is destined to be.
The Fourtané Rolex showroom envelopes visitors in an atmosphere inspired by Rolex’s close ties with motorsports on the Monterey Peninsula, evoking the essence of Rolex, known worldwide as the inventor, in 1926, of the Oyster, the first waterproof wristwatch.
A custom-sculpted Venetian plaster-and-canvas bas relief art piece rendition of Big Sur’s iconic Bixby Creek Bridge draws the eye to discover its details while custom lighting emulating the Rolex cyclops lens perfectly complements the undulating green waves of the patented aqua glass wall.
The showroom is clad in sophistication and refined materials and furnishings — elegant walnut wood cabinets, bronze detailing, floors in Crema Marfil marble — setting the scene for a customer experience that is as luxurious as the watches on display.
The newly remodeled Rolex showroom offers an impressive setting for visitors to discover a wide variety of Rolex wristwatches. The self-winding, mechanical Oyster Perpetual models form the pillar of a collection of legendary timepieces that combine tradition, prestige, and technology with precision, peerless reliability, and style suited to every occasion.
We invite you to visit our boutique in Carmel-by-the-Sea, California for an unsurpassed experience personalized by the diverse professional backgrounds and skills of our Rolex staff.