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Stocking Stuffers|Thursday, December 01, 2016


Get a Rolex for the Holidays?|Tuesday, December 01, 2015

For many, as being presented a Rolex wristwatch as a gift is rare but special occasion. Unless the family is familiar with Rolex, most non-watch aficionados do not realize how special being gifted a Rolex is for a Rolex watch fan. To plant the seed for a Rolex gift from a spouse or close family member requires a little bit of planning and foresight. Luckily, the staff at Fourtané can help.


Upcoming Rolex Innovations |Monday, November 23, 2015

Rolex, like many companies including Apple, patent ideas and inventions that might not ever make it to market in order to keep a competitive advantage from others stumbling across their ideas and concepts. Some patents are basically ideas that cannot come to fruition because of mass production issues. As a result, there are many patented ideas that never see the light of day, but on the other hand, reviewing patents also provide a glimpse of what might come to the future market place. Horobox, a website located here, reviewed Rolex’s yet to market patents that show what might be coming in the future. More

Oil a Rolex?|Monday, November 09, 2015

Anything mechanical requires oil and Rolex wristwatches are no different. For over 200 years, the correct oil is the Achilles heel for watch accuracy and longevity. “Give me perfect oil and I will give you the perfect watch,” Abraham-Louis Bréguet, legendary French watchmaker is often quoted as saying about the subject. Rolex recognizes the important of a correctly lubricated wristwatch and employ an army of Tribologists to perfect the proper mix of oils used in a Rolex movement.


Make your Rolex Bracelet last…|Monday, November 02, 2015

When metal rubs on metal, at some point, something gives and until recently, that was the case with Rolex bracelets. Rolex bracelets are the toughest in the business, but pressure, friction, and movement wears metal and without regular care, a Rolex bracelet can eventually fail. More

Pitted Rolex Steel & the Reason for 904L|Monday, October 19, 2015


Engraving a Rolex Caseback|Monday, October 05, 2015

Wearing a Rolex wristwatch is already a special, but some people like to make their watches more personal by having something personal engraved on the caseback. Military pilots are known for having special caseback engravings commissioned by flying groups from the manufacturer, and many companies comply. Companies such as Bremont and Brietling who have roots into the aeronautical industry are known for making limited edition casebacks for pilots. Jaeger-LeCourtre Reverso wristwatches are designed for customized engraving. Rolex, on the other hand, rarely engraves their casebacks. If they do, it is for longtime Rolex employees, dignitaries, or winters of Rolex sponsored events such as Carmel’s Concourse d’Elegance.

For Rolex advice, don’t go to Amazon|Monday, September 14, 2015

It is easy to get bamboozled utilizing the Internet to research a high value items such as automobiles, houses, consumer electronics, and even Rolex watches. Researching a product before making an investment is no doubt a good thing to do. Just as you learned when writing research papers in school, your sources matter. Where this is very true is when reading the Rolex consumer reviews on  More

Wear your Rolex scratches like you own them|Monday, September 07, 2015

For most, purchasing a new Rolex is an event filled with anticipation of wearing a fine Swiss timepiece with the mechanics and movement of yesteryear, but with nanotechnology that few can visualize. Purchasing a new watch has the same build-up as purchasing a new automobile. There is the expense that most people have to plan, and once purchased, there is some trepidation on driving the new vehicle or wearing a new watch for fear of getting the first scratch.


Rolex at Carmel’s Car Week|Monday, August 24, 2015

Every second (sometimes third) week of August the small hamlet of Carmel buzzes with vehicles of the future and of the past. Monterey Car Week is a week long festival for the most discerning automobile owners, fans, and enthusiasts alike. Events range from classic car drives sponsored by clubs, to car shows scattered around the Carmel, Pebble Beach, and Monterey Peninsula. Heck, even Ferrari rented a gas station for the week and converted it to an Italian villa and dubbed it “Casa Ferrari.” Rolex is a major sponsor of Car Week events, and of course, when there is a Rolex event in the Carmel area, there is Fourtané right there with it.


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